Retail Marketing Pdf. PDF fileretail marketing mix and etailing Audience This tutorial is prepared keeping in mind the need of beginners who are keen to make a career in Retail Marketing and Operations For all other enthusiastic readers this tutorial is a good learning material Prerequisites We assume the reader has a basic knowledge of business administration and marketing concepts Creativity.
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Retailing occurs in all marketing channels for consumer products 1 AcroPDF A Quality PDF Writer and PDF Converter to create PDF files To remove the line buy a license 2 Importance of Retailing The retailer is an intermediary in the marketing channel because he is both marketer and customer who sells to the last man to consume.
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PDF fileThe retail marketing mix and the retail product “the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market” (Kotler 1999) The retail marketing mix The retailing product and the product in retailing PRODUCT BASED BENEFITS •Store/product • Service • Retail personnel • Retail experience • Image/brand • Loyalty.
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PDF fileThe oldest form of retail is barter dating somewhere between 9000 and 6000 BC Amidst the first agricultural revolution where mankind exchanged its nomadic lifestyle for farms Along with the sedentary way of life came the notion of trading indicating the inception of retail Around 3000 BC the region even took retail one step further.
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Retail Marketing This note covers the following topics An overview of Retailing Types of Stores Retail Strategy Retail Environment Trends in Indian Retail Industry Retail Store Location Store Layout & Design Merchandise Management Category Management Retail Pricing & Merchandise Performance Communicating with Retail Customers Retail Advertisement Sales Promotion.
